The historical traces seem to indicate the ancient homeland of Primitivo in the region once called Illiria, which today corresponds to Croatia and Montenegro. It is thought that Primitivo was brought to Puglia between the fifteenth and sixteenth centuries by Slavic refugees, called Schiavoni, or Greco-Albanese who fled Ottoman persecutions. In fact, before being called “Primativo” at the end of the 18th century, this grape existed in Apulian vineyards under the name “Zagarese.” The first to select it and give it the name we know today was the Gioia del Colle priest Don Filippo Francesco Indellicati, a botany enthusiast. He planted it in contrada Terzi and baptized it Primativo for the early ripening of the grapes. The excellent enological results favored its spread, especially in the 19th century, like wildfire, particularly in the Murgia Barese and in Tarantino.